What is Baidu? Well, in short, we can call it ‘the Google of China’- Baidu is the main search engine used in the most populous country in the world.
Baidu advertising is big business. In fact the majority of all online search queries made in China are done through Baidu- This amounts to billions of searches per month! Baidu processes more than five billion search queries per day. It commands 80% of the mobile search market and 60% of the desktop market. Baidu maintains this impressive share by seeking to understand local Chinese language requirements and cultures constantly, enabling it to refine and optimise its search technology so that it meets the needs of local users. In other words: Baidu holds the keys to online marketing in China and brands have to play by its rules.
Gain maximum exposure on Baidu
For the last 8 years running Baidu has been crowned as the most visited website in China and big traffic means big business. It is built entirely around the customer – and their experience, satisfaction and value. For Western brands seeking to market online in China, there are fantastic tools to use– including web, image and video search, Zhidao Q&A, the Baike Wiki and news feed ads. To put it simply, Baidu has the Chinese internet totally covered.
Like Google, Baidu offers businesses the opportunity to work on either an SEO or PPC basis with very similar benefits to both options.
“How is Baidu different from Google?”
The simple answer to this question is geography. Both search engines are in fact very similar and offer pretty much the same service. The difference is that Google can’t be used legally in China and very few people have access to it.
Baidu, just like Google, leads with its search engine, which is unmatched in China.
BAIDU HAS SEO - JUST LIKE GOOGLE
BAIDU HAS PPC – JUST LIKE GOOGLE
BAIDU HAS TEXT AND DISPLAY ADS – JUST LIKE GOOGLE
BAIDU HAS GEO-TARGETING – JUST LIKE GOOGLE
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