SDG -The Scuba Dive Group
The scuba diving travel industry is one of the fastest growing areas in global tourism and the majority of destinations are not utilising correct marketing strategies.
Worldwide, reef tourism (scuba and snorkel) generates an estimated $35 billion annually with Egypt currently achieving the highest revenue of around $7bn, the result of 3 million divers visiting every year. Divers are constantly searching for new destinations and many parts of the globe are seen as currently untouched by mass dive tourism. Now with the advent of diving increasing in popularity in countries such as China (around 1m new divers), India and South Korea along with the continued popularity in the more traditional markets such as Germany, the Netherlands, UK, Scandinavia and the USA, destinations across the globe have the potential to make significant inroads in dive tourism.
Unique Industry
The industry is also unique: it hasn’t changed in the last 20 years in the same way other travel has. For example, there are very few FIT bookings via OTAs; it is still dominated by dive travel agents and dive clubs. These OTAs exist but they tend to follow the same strategy as their competitors with multiple large group bookings being made offline. Dive centres and agents also tend to book trips two, three and even four years in advance, allowing their customers time and security to pay for their trips.
“How can SDG help?”
Our knowledge and expertise are unparalleled within dive tourism. Between our team we cover every major diving market from Europe to China via the USA. We have close personal links with agents, tour operators, dive clubs (with over 1000 members) and boat operators.
Using Seven Dragons Group as your scuba diving and snorkeling consultancy will firmly put your destination on the international diving map - Dive Tourism is unique and we can significantly increase your ROI.
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