In the West, we have seen the popularity of YouTube grow rapidly since launching in 2005. However, in China, YouTube is not accessible which is why a similar video sharing platform, Youku, has grown.
Youku is a video-sharing website that enables users to search, view, and share high-quality video content across multiple devices and has over 500 million monthly active users with over 800 million daily video views.
Youku, like YouTube or TikTok advertising, can be used in a variety of ways to promote your brand. The first is of course to launch your own channel to show your content. Secondly, like Youtube, paid for ads can be used before, during and after videos in different ways such as banner ads or post-roll ads.
Seven Dragons Group can assist you with setting up and running your account as well as any advertising you may wish to undertake on Youku.
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