Anyone who has ever travelled or worked in China will be aware of how different the country’s social media is.
The social media platforms we use in the West such as Facebook, Instagram, YouTube, Twitter etc are all unavailable in China and instead Chinese versions have grown over the years to become major players. We can assist you with utilising these incredible resources to ensure that your brand and product are visible to the growing Chinese market.
The Chinese digital market has the highest amount of internet users in the world, making it an attractive market for any brand to enter. We help brands who are seeking to grow within this market fulfil their potential through a personal approach and thorough planning, as Chinese audiences are different not only demographically, but also the way they think compared to western customers. Using both paid advertising and organic performance on the most relevant platforms for your brand, we can help you maximize your market and increase awareness in the Chinese digital market. Furthermore, we are able to help target the overseas Chinese travellers within sectors such as luxury and tourism, thus enhancing your business potential.
Trying to promote to the Chinese market without operating on WeChat or Weibo would be similar to cancelling all Facebook, Instagram and YouTube advertisements and expecting to see results without a social media strategy. The benefits of having a social media presence in China are multiple, there is really little point expecting to see an increase in market share without using social media.
Social media in China will help you:
Create brand awareness and a positive professional reputation;
Drive engagement, trust and build relationships with your target Chinese audience;
Promote traffic to your Chinese website;
Generate enquiries and sales;
Run a specific campaign;
Improve customer service and build brand loyalty.
If you would like any more information on which social media site would suit your requirements, please contact us and we would be delighted to chat.
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