A platform which we strongly recommend to any company that is looking to promote their brand to Chinese tourists is Mafengwo.
Described as the ‘travel bible’ by younger Chinese travellers, Mafengwo is the go-to place for potential travellers to research their destinations. One of the best ways to understand how it works is to think of it as the Chinese equivalent of TripAdvisor, Lonely Planet, and Expedia combined.
Mafengwo started as a travel forum for independent travellers. Users on the platform share their journeys, travel tips, itineraries, recommendations, and feedback with other users. Its user base has increased over time and has developed into an enormous millennial traveller community with over 100 million users.
Mafengwo is now a major online travel agency (OTA) and a serious player in the world of digital marketing in China. From a business perspective, we would recommend getting your company’s products or services onto the platform, we can also arrange to work with influencers and KOL’s on the platform to share your photos and videos. We recommend working with micro-influencers as the engagement and brand messaging can feel more authentic. Seven Dragons Group work with a number of them in different areas of the industry and would love to be able to promote your product on this unique platform.
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