Where do we even begin with the world of WeChat advertising? How about with some facts*:
There are currently over 1.2 billion active monthly WeChat users internationally
45 billion messages are sent daily on WeChat
WeChat have a 73% market share in China
It is the fifth most used social media app in the world
There are over 20 million “official” accounts - that’s businesses like you
Accounts for 34% of all mobile data traffic in China
Around 30% of mobile internet time in China is spent on WeChat
WeChat users spend more than four hours a day engaging with the app
WeChat is the first place the majority of Chinese internet users visit to check out a product or business.
*as of March 2020
WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong social media presence is a must for businesses trying to gain recognition.
WeChat is pretty much the first place a consumer in China will look for a product, therefore it’s imperative that if you wish to sell in China, you must have a WeChat Official page.
A WeChat official account is essentially a business or enterprise account that acts as your brand hub, bringing together your followers, blogs, videos, ads, mini programs, circles, and more, all in one platform.
It takes about 2-3 weeks to set up a WeChat official account assuming everything goes smoothly with the WeChat verification process. You will need a business license (either Chinese or foreign) along with other supporting documentation if requested.
Seven Dragons Group has significant experience in setting up, operating and optimising WeChat clients across a variety of industries making us more than qualified to assist you with this aspect of China social media marketing.
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