Baidu is built around the customer and their needs and at first, can appear complex and daunting. Baidu has pretty much everything Google can offer plus more.
For example, Baidu has its own version of Wikipedia called Baidu Baike with over 16 million articles. With Baidu PPC we can guide you through the process, relieving the stress by putting together a Baidu PPC advertising campaign which is unique to you.
PPC can have a significant impact on your listings on Baidu and can create a rapid exposure for your brand within China with the potential for instant growth in visitors to your website.
The good news is that both Chinese and overseas advertisers are allowed to open a Baidu PPC account. Although Baidu PPC is similar to Google Adwords, setting up your Baidu PPC account is not as straightforward as with Google Adwords! The entire process takes around 4 weeks and is carried out in Chinese. To simplify the process, we manage it directly for many of our international clients. Baidu has strict administrative regulations – so we ensure that you are fully compliant. As an example, your registered company name must be the same as on the website. Also you’ll need to provide us with company documents on behalf of Baidu, we can talk you through this, it’s all straightforward. Finally a deposit will need to be paid to Baidu, once this is received the account will be up and running and will be fully owned by you.
Baidu isn’t the only search engine used in China with PPC capabilities and so in order to enhance your company’s reach across the country, we will also set up PPC accounts for Qihoo 360 and Sogou.
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