Chinese consumers are very different from those in the West but are very keen to purchase quality Western products.
They are very tech-savvy and rely heavily on Chinese social media and search engines. Google, Facebook, Instagram, Youtube are all inaccessible from behind the Chinese firewall, or ‘The Great Firewall of China’ as it’s known, and unique Chinese platforms have become popular in their place. Baidu is used rather than Google and WeChat and Weibo are used in place of Whatsapp and Instagram. With a mixture of Western and Chinese staff, Seven Dragons Group is in a unique position to be able to assist you with the correct marketing strategies.
Of course, China marketing strategies aren't just about social media - after all, there are over 900 million unique internet users in China. If you decide you would like your business to have a web presence in China we can assist with set-up, design, hosting and optimisation.
With the firewall it may be that your website is inaccessible from China, in which case we can set you up on a .cn platform and ensure you’re fully optimised on baidu.
We can assist you with simple translation needs, maybe you’d like some email marketing, updated business cards, printed promotional material for trade events. China has many different B2B and B2C events at major venues and these are extremely important and popular with consumers and businesses alike. We can help you with these, from arranging your exhibition stand, providing material, setting up meetings to supplying you with a multi-lingual team member for the duration.
We also offer a local PR presence within China, a team who can assist you with press releases, help to arrange meetings with useful connections and support you at shows and events.
Whatever your marketing needs in China, Seven Dragons Group are here to help.
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