Commonly referred to as “China’s Twitter”, Weibo is China’s second-largest social media platform.
It features a micro-blogging site with around 500 million users, which has evolved over the years from a simple blogging platform to a hugely popular social media platform which is now an essential part of everyday life in China.
Many Western brands are now active on Weibo, utilising Sina Weibo advertising as an effective tool for boosting their presence in the China market.
Weibo has a number of features which are similar to Instagram and Twitter. These include the ability to post a story, to comment, like or share as well as features like’ trending searches’ and ‘hot topics’.
According to IResearch, Weibo has a significantly younger user demographic, of which more than 50% of them are aged below 30 (for both mobile and PC users). As the majority of Weibo is in Chinese, it’s very difficult for foreigners to use the platform. As such it is mainly popular exclusively in China and with Chinese speakers internationally.
With more than 430 million active users per month, it is China’s most widely used source of news and a hub where people exchange news and comment on developments. With the ability to quickly disseminate information to a huge audience, Weibo is the perfect place for a business to achieve maximum reach in the Chinese market.
Seven Dragons Group can assist you with a China market entry strategy in this area by opening and running an official corporate account for your brand. There is a verification process to go through, but once approved your brand will be recognised and hold an exclusive “V” verifying badge.
Opening a corporate account is essential to any business which wishes to maintain an online presence within China. With the account, companies can improve brand awareness, post promotional campaigns, improve customer service and launch new products.
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