Email marketing in China doesn’t have the same level of success as it does in the West.
This is due to the internet and email arriving later in China and the major growth in instant messaging apps such as WeChat. A minimal 5% of people in China will open an email from a business which means that sending out mass newsletters may only have a small amount of success.
This does not mean however that it isn’t worth doing, that 5% could represent a lot of potential customers and the reach is substantial. Indeed, China email marketing has always been one of the most effective direct marketing channels and it is widely used in China marketing strategies.
It’s important to be aware that email marketing in China must comply with complex Chinese anti-spam regulations. Chinese law stipulates substantial penalties for unsolicited emails and non-compliance may result in your IP or domain getting blocked, making it inaccessible from the mainland indefinitely.
If you would like some assistance with this complex market, Seven Dragons Group would be delighted to talk you through the process. We can also offer simple services such as email translation.
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