China is the fastest growing country in the world for outbound international travel and has a newly emerged middle-class who wish to travel to different and interesting places.
Chinese tourism has changed significantly in the past few years and this new traveller prefers to be independent, spending longer periods of time exploring one main area rather than move around regularly.
Only around 9% of Chinese citizens currently own a passport in a population of over 1.4 billion, meaning there is an incredible source of potential growth in the country. The China Outbound Tourism Research Institute estimates that by 2030 around 400 million Chinese tourists will be travelling overseas annually. It is also estimated that by 2026 1 in 4 of all international tourists will be from China.
We have worked with a number of destinations globally ranging from individual cities and towns to national tourist boards and are in an ideal position to promote your destination to this important market.
We have experience in both online and offline representation within China and have multiple links with traditional travel agencies as well as an online team working on social media and search engine optimisation.
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